Green Marketing: A business strategy that involves focusing on the production, promotion, and selling of environmentally-friendly products. Green marketing is an effort to change consumer behavior by emphasizing the benefits of purchasing goods and services that are not only good for the environment but also beneficial to a company’s long-term financial health. Green marketing encourages companies to seek out sustainable solutions to their environmental challenges such as reusing materials and reducing waste. Ultimately, green marketing is about making the world a better place through ethically responsible business practices.